Determine your Target Audience

Who is your target audience? Is your website providing information on iphone apps, golf, video games?

You need to know who is your target audience so that you can customize content for them.

A target audience could be defined as a group of people for who an ad or any form of marketing material (in this case your website) is aimed at appealing to. They can be grouped by age, gender, etc. (ie: market segmentation, basically just means putting together people that have similarities in demographics that make them buy similar products)

So, remember... It is extremely important to have niche.

If you are selling to everyone, you end up selling to no one!